Most brand photography plays it safe. This doesn't.

I'm Fifi Rochet, the photographer behind PLTFRM. For the last eight years I've been refining a way of working that sits between corporate and editorial: clean, structured, considered, but never flat.

My work is built for brands and individuals who want to show up with intention. That's meant client work for hotels like the Brisbane Marriott and the Westin, and for property and lifestyle brands including Graya, Ray White, Spyre, Marg Club, Soar Fitness and dozens more across the country, with images featured in Vogue Australia, the Financial Review, the Courier Mail and Broadsheet.

I work across South-East Queensland. There's no fixed studio. Most shoots happen in designed homes, rented sets, branded environments or on location with the team that briefed it.

Every image is approached with an editorial eye. Light, composition and presence weighed as carefully as the brief. The aim is always the same: photography that earns a second look.